DM help for beauty shops selling on Instagram

Shades, bundles, sealed stock, delivery today — the questions never stop. Sellogram answers them from your page and leaves the skin advice to you.

Shade questions get product facts, not silence

Before Sellogram

  • Which shade is in stock, what's in the bundle, can it come today — again and again.
  • You repeat the same price and stock answers while being careful not to promise results.
  • A buyer who needed one quick confirmation disappears before you reply.
  • Small orders pile up and checkout details scatter across threads.

After Sellogram

  • Sellogram answers shade, stock, bundle, price, and delivery from your page.
  • Recommendations stick to product facts — never skin promises.
  • Ready buyers get a tidy cart and an M-Pesa-ready checkout link.
  • Skin concerns and complaints come to you, with the thread attached.

Njeri

Beauty seller in Nairobi. Runs product drops from Instagram, closes orders in the DMs. An example seller, not a customer story.

Now

Posts a restock. "Do you have 330?" arrives thirty times.

With Sellogram

Answers shade, stock, price, and bundle questions the moment they land.

Now

Buyers want a quick bundle suggestion before they pay.

With Sellogram

Suggests from her products without promising results.

Now

She is careful never to promise what a product cannot do.

With Sellogram

Hands skin concerns and complaints to her with the full thread.

Now

Small orders stack up faster than she can keep the details straight.

With Sellogram

Sends ready buyers the checkout link.

What Sellogram handles for a beauty page

Shade and stock

"Do you have 330, sealed?" — answered from your stock details.

Bundles

What's in the set, what it costs, what can be swapped — by your rules.

Cleaner checkout

Product, quantity, and delivery kept together before payment.

Skin questions

Acne, reactions, dark spots, pregnancy — always handed to you.

Ready to stop typing the same replies?

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How it sounds in the DM

yourshop
Sellogram is answering

Do you have Fit Me 330, and is it sealed?

Yes — Fit Me 330 is in stock, sealed, KES 1,350. Want delivery or pickup? I can send the checkout link.

If shade or packaging details are missing from your page, Sellogram checks with you.

Can I swap the toner in the bundle for sunscreen?

The glow bundle allows one swap — toner for sunscreen works, same price at KES 2,800. Should I set that up?

Swaps only happen by rules you've set. Anything that changes your margin comes to you.

I have oily skin and dark spots. Which one should I use?

I can tell you the facts — the gel moisturizer is oil-free and light, KES 900. For your skin specifically, let me bring in the owner to advise you properly.

Skin concerns and results questions get human care, every time.

An illustrative conversation, not a real customer thread.

Beauty DMs are high-volume and trust-sensitive

Sellogram is useful when your product facts are clear and you want faster replies without an assistant making claims you would not make yourself.

✓ Works best when

Beauty shops with clear shade, stock, sealed-packaging, bundle, price, and delivery details that customers ask about every day.

↗ Sellogram hands over when

Always a handoff: skin reactions, acne, dark spots, pregnancy, complaints, custom bundles, discounts, and anything that sounds medical or guaranteed.

● What you get

You get faster routine answers, and the sensitive questions arrive with context instead of guesswork.

Questions

Can Sellogram answer shade and stock questions?

Yes, from the details on your page.

Can Sellogram recommend products?

It suggests from your catalog facts. It never makes medical or guaranteed-result claims.

What happens with sensitive questions?

They come to you with the whole conversation attached.